If you want to help people find their happiness and make money on it, then a dating agency will come to the rescue. It is one of the most successful and lucrative business since a person cannot be truly happy without a beloved person next to them. Everyone wants to find a suitable partner and love of their life with whom they will be able to start a healthy relationship. Starting this business does not demand huge financial expenditures, but you must have a desire and ability to successfully communicate with different people because your sphere of activity will be such a sensitive and subtle thing as human relationships and feelings.
How to Start a Dating Agency at the Bottom
People who are searching for different options to start their own business and are studying this type of enterprise wonder how to build a dating agency at the bottom. In the first stage, you should decide which niche on the market you are going to occupy. You can contribute to the creation of perfect matches within your region, or you can try the international dating scene, and start to deal with Russian mail order brides. To work on the international level, you should have fluent English and be able to cooperate with foreign dating agencies that can provide you with a database of potential users who are looking for partners abroad. Of course, you can try to create your own client base from scratch, but it’s a time-consuming option that will require additional advertising expenditures.
If you are not going to go beyond your city, then you should understand that everything will be in moderation there. Nonetheless, it is more up-and-coming to work at least within the country or even try the international level, especially since you can work with clients online. Most dating agencies build their business in such a way that only men pay for everything, but you are not required to follow this philosophy.
How to Open Your Own Dating Agency and Make Money on It
A dating agency does not require big money, but you will still have expenses. In addition to the start-up costs of registering your business, renting a space and staff salaries, you will have to spend more on advertising campaigns. Your agency should become popular and stand out from the crowd. Besides, if you want to succeed, you should have an impeccable reputation. Only in this case people will bring you their money and start using the services provided.
Study the market, analyze your potential rivals, their work style and methods, advertisement and existing customer base. If you know that your city cannot boast of a dating agency even though there are many wealthy people who suffer from loneliness and cannot find their soulmates, this is your big break. In this case, only free dating sites and apps can become your rivals. However, everyone knows that many people who are using free dating sites are searching rather for open relationships or one-night stands than for something really serious. Those who want to start committed relationships are looking for many worthy options and will gladly turn to a dating agency that can help meet their one and only. So, you should do your best to become well-known among your potential clients and create a reliable image. Your main task at this stage is to invest in marketing and promoting your services and, of course, create a client base. Well, most likely, you have rivals, so you should analyze their offers and understand why people use their services to become competitive and build a successful dating agency.
Decide on Your Business Format
Firstly, you should decide whether you will have an online or offline business, or you will combine these two options. Online business involves the creation and promotion of a website. Moreover, you are not limited by the city or country, you don’t need to spend money on space, repairs, and furniture. All you need is your website, thoughtful ways to create your own base of potential partners of both genders and a good promotion budget. You will also need customer service specialists who will work with profiles and contact customers. They can work remotely. It is important to clearly think over your USP (unique selling proposition). What exactly can you offer your customers? What will distinguish you from competitors and why people should contact you?
Keep in mind that there is a lot of competition in this business, and it will not be easy to attract clients, especially when it comes to paid services. You can offer, for example, a compatibility check based on an analysis of your profiles. The main task is to demonstrate to people what they should pay money for because they can easily meet someone on social networks.
Offline business assumes that you open an office and work primarily with residents of your city. In the era of social networks, this format is gradually becoming outdated. To make them become your customers, you must have a verified base of potential future spouses.
What You Need to Know When Opening a Dating Agency
If you have a dream to build a successful dating agency, you should carefully study all the pitfalls of the business. While most people pay attention to the potential profit, there are many other aspects that shouldn’t be ignored. Well, you might have heard about dating scams and how many people become victims of fraudsters. So, if you want to create a good reputation and maintain your image, then you should provide a good security system. Besides, serious dating agencies choose clients and allow them to register only if they meet certain requirements and pass a psychological test successfully. You should be confident in your clients to avoid dating scams and protect your other users.
Creation of a Dating Site
Nowadays, you will hardly do without a website, it is simply impossible to imagine a successful sating agency without it. The process of choosing a “soulmate” is greatly simplified with its presence. First, you should buy paid hosting in any company and a domain (the address of the agency’s website). It is worth choosing a top-level domain with extensions like com, info, net: they are easy to remember, and it is much easier to advertise them. To save money, it’s better to entrust the creation of your website to an IT freelancer and a web designer. They can show how to properly manage the site and update information. A dating site should be beautifully designed and vibrant as well as user-friendly. Take care of the promotion of your resources. A dating site should be indexed by all known search engines. To do this, you should better turn to specialists who are professionally engaged in a promotion.
The Working Pattern of a Dating Agency
The nuances may vary, but the approximate scheme of work looks like this.
- Advertising to attract clients.
- Testing to better understand the client, their personality type and needs.
- Creation of a client base. You choose their potential match of the opposite sex according to the specified criteria and offer a meeting.
- If the meeting was unsuccessful or they broke up too quickly, then you repeat step 3 as many times as necessary until the client finds a suitable partner (or refuses the search).
- To increase the number of clients, it is better to make a free trial period.
How to Make Money?
Communication. Most dating sites offer a pre-paid subscription that allows foreigners to communicate with other users. Especially if it’s about an international dating site.
Meetings. If you have an international dating agency, then your main task is to arrange a date between a woman and a foreigner. A man pays from $ 50 to 100 for a meeting with one girl. Almost always grooms come for 5-7 days to meet at least three or four girls. At the time of buying plane tickets, a man knows exactly when and with whom he will meet.
Apartment and driver. Your direct interest as the owner of the agency is to make the stay of foreigners in your country as comfortable as possible. Therefore, you rent an apartment, arrange excursions or travel by car with a driver who speaks English. As a rule, the agency overstates the cost of all these services by 10-30%, which becomes a source of additional profit.
Interpreter. A man comes to the dating agency an hour or two before the date, receives the girl’s contacts and pays for the services provided to him (rental housing, transport), as well as for organizing the meeting itself. A date with one girl will cost a potential groom in the amount of $50 to 100. He goes to a meeting with the owner of the agency or a translator. If the bride does not speak English, then a date can also be held in the presence of an interpreter: a man pays for their services additionally. Up to 30-40% of brides need the help of interpreters.Gifts. The agency’s website usually has a “gifts” section, where 3-4 types of bouquets, sweets, teddy bears and perfumes of famous brands are presented. Their cost is 2-3 times overvalued, and this is a good income for the agency. A client can buy a gift immediately before a date or can pay it from abroad.